A sage named Yajnavalkya who was a Upanishadic philosophers taught the philosophy. Neti neti is a Sanskrit expression which means “not this, not this”, or “neither this, nor that. Until we are willing to look at and release the the interpretation we have, room can not be made for the truth to appear.
This is the idea that led to this publishing company. We want to create material that allows people to begin the process of letting go what they think they do to make room to discover what may be waiting for them to discover. Everything is not this or that, there is so much more outside of that, there is truth.